Cora sits down with Katherine Yaphe of Oliver Yaphe to learn about her line of sustainable rugs and home goods, and find out where the name "Oliver" comes from!
What made you want to start your business?
Kids! I had worked for larger companies, but wanted more flexibility in my life. With those jobs, I was always designing and dreaming up business ideas after hours. Once I became a mom, I hit this creative zone and turned one of those “side-jobs” into my full-time gig.
If you had to describe your brand in 3 words, what would they be?
Less is more.
How did you choose the name of your brand?
Oliver was my childhood dog, and I grew up in the world of textiles through my family. I wanted to connect my personal experience to my brand, but wasn’t quite ready to put my full name front and center. People are often surprised to learn that there is no Oliver and this is a female owned and operated business!
What is your favorite piece / product in your line?
I really love our recycled kilims. I have our ARROW rug in my dining room and I love it as much today as I did when I first got it. These pieces are made with recycled yarn – which is a sustainable story I want to celebrate.
What style or aesthetic will always be relevant, no matter how much time passes?
Stripes! I started my business with a line of striped runners. I could seriously design with stripes all day every day and never tire of it. You can add character or be very simple, just with a line.
What excites you most about working with Cora?
I love the opportunity to form direct connections with amazingly talented designers that I likely wouldn’t have otherwise met. I’m very hands-on and want to be involved with design projects – right from the source.